“You’ve Got Howard” (2012)
Howard TV wanted to capitalize on the interest of Howard Stern’s announcement as the newest judge on “America’s Got Talent” and offered 20+ a-la-carte episodes of HTV programming without a subscription. Available exclusively on Cable, the two-month campaign was promoted with cross-channel inventory, paid social posts, and a small media buy – all driving consumers to a dedicated landing page with tune-in information, content roll-out updates, and FAQs for customer service. As a result, the content received 750K+ VOD views, and traffic to the HTV website jumped 142%.
Cox Communication x MARVEL (2013)
Cox Communication and MARVEL partnered to promote the VOD release of Iron Man 3 on Cable. The goals of the month-long campaign were to drive transactions from the collection of MARVEL titles available On Demand and promote entry to the accompanying sweepstakes. With support from on-air, online, and in-store tactics, the campaign exceeded expectations: it drove over $500K in revenue, created the highest engagement for sweepstakes to date, and secured a long-standing partnership promoting future MARVEL films on Cox.
On Demand Summit (2016)
iN DEMAND leveraged +200 attendees’ love of movies and positioned itself as the industry’s movie leader via innovative activations, multi-platform marketing, editorial, and social media. +30% of people revealed their favorite movie in the photo booth, +25% of people entered to win a 4K HD TV, and +250K industry players saw the iND-branded creative and editorial content across print, online, and social platforms – all driving to a customized landing page with curated content and photo booth pictures from the event.
Time Warner Cable x Indiewire (2016-2017)
In preparation for the Oscars, Time Warner Cable partnered with Indiewire to bring movie lovers The Awards Season Spotlight Contender Conversations. The co-branded video series featured exclusive interviews with over 50 nominees, captured at film festivals throughout the year. The content received thousands of views on social platforms and as free On Demand assets on set-tops, and the promoted titles drove millions in revenue during the four-month campaign.
Music Choice x Mediacom at the Iowa State Fair (2019)
For two days, Music Choice joined Mediacom on-site for their kids dance party activation at the 2019 Iowa State Fair. The family-friendly audience was greeted with a customized playlist, branded premiums and an enter-to-win sweepstakes for tickets and meet & greet to Luke Bryan’s Grandstand performance, all provided by Music Choice. Co-branded signage on-site along with geo-targeted social and e-mail tactics promoted the on-site partnership and sweepstakes opportunity.
Blue Ridge x The 53rd Annual CMA Awards (2019)
Blue Ridge capitalized on the opportunity to host a sweepstakes that sent one lucky winner and their guest to Nashville for The 53rd Annual CMA Awards! The four-week sweepstakes flight ran in six markets and garnered +10K entries through print, digital, radio, e-mail, in-store, and on-air tactics – the most entries for a Blue Ridge sweepstakes, to date. The winner and her guest were treated to round-trip airfare, hotel accommodations, a spot on the pre-show red carpet and a pair of tickets to country music’s biggest night.
Music Choice Karaoke Product Launch (2022)
Music Choice Karaoke was the first subscription VOD service to launch from the Music Choice portfolio. Launch marketing materials included a :30 commercial spot; on-air promotional banners; and digital and social support. They were customized to communicate pricing, reiterate consumer proposition points and relay FAQs. Post-launch, materials were updated quarterly to focus on education, content, and new features. In its first year, Music Choice Karaoke saw M-o-M subscription increases nearly every month.
Valentine’s Day (2023)
Music Choice invited consumers to share their Valentine’s Day messages across their Sounds of the Seasons channel throughout the holiday weekend. On-screen, social, and e-mail tactics drove to a dedicated landing page that captured user submissions and drove tune-in of themed content. Ten days of marketing garnered +500 messages while app usage increased double-digits Y-O-Y during the four days the messages ran on-screen. A key factor to this campaign’s success was the dual strategy, targeting the General Market and Kids & Family audiences with different messaging and creative approaches.
Back-to-School (2023)
Ahead of the new school year, Music Choice targeted the Kids & Family audience with a Back-to-School sweepstakes: on-screen and digital tactics drove to a customized landing page that promoted tune-in and captured user data for a chance to win $500. Usage within the Music Choice app increased double-digits during the flight, and 39% of +16K entries opted in to receive marketing messaging about products and services.